Tyrell Bikes
Unfold your potential
Tyrell β Japanese engineering, reimagined for Europe.
I led the visual rebranding and creative direction for Tyrellβs entry into the European market: producing dynamic video shoots in Berlin, clean product photography for web and print, and immersive travel stories as a brand ambassador. In close collaboration with BOXBIKE β Tyrellβs official EU distributor β I also support business development and strategic positioning across Europe.
Product shots
Studio and environmental shots of the Tyrell IVE, capturing detail, and atmosphere. A visual study of motion, stillness, and the quiet elegance of thoughtful design in everyday spaces.
Travel STories
With the Tyrell IVE beneath me, I roam the world as a brand ambassador and seeker of quiet roads. Each journey becomes a story β lived, felt, and shared through honest words and imagery.
Tyrell lifestyle
Video productions with models, mainly filmed in Berlin. Tyrell lifestyle and design. Travel video reports capturing authentic journeys, all tailored for the Tyrell Instagram channel.
TYrell FX
The Tyrell FX series masterfully blends lightweight design, 20" wheels, and outstanding ride dynamicsβperfect for discerning cyclists. The versatile FXΞ± entry-level model is ideal for both everyday riding and sporty adventures, with optional upgrades available for a more personalized experience. At the top of the range, the FX model delivers peak performance, featuring a carbon fork, ultra-stiff frame, and components inspired by high-end road bikes.
TYrell IVE
The IVE is Tyrells most versatile folding bike with a stable, lightweight CrMo steel frame, an aluminum fork, and 18-inch wheels. It delivers smooth performance, easy maintenance, and a compact, foldable design, making it ideal for both city commuting and countryside rides. The IVE is available in three versions: the Basic model for everyday use, the Urban version optimized for city riding, and the Adventure model designed for long-distance travel. Custom builds are also available to meet individual preferences.
βLooks like a Brompton on steroids.β
