Tyrell Bikes
Unfold your potential
Tyrell – Japanese engineering, reimagined for Europe.
I led the visual rebranding and creative direction for Tyrell’s entry into the European market: producing dynamic video shoots in Berlin, clean product photography for web and print, and immersive travel stories as a brand ambassador. In close collaboration with BOXBIKE – Tyrell’s official EU distributor – I also support business development and strategic positioning across Europe.
Product shots
Studio and environmental shots of the Tyrell IVE, capturing detail, and atmosphere. A visual study of motion, stillness, and the quiet elegance of thoughtful design in everyday spaces.
Travel STories
With the Tyrell IVE beneath me, I roam the world as a brand ambassador and seeker of quiet roads. Each journey becomes a story — lived, felt, and shared through honest words and imagery.
Tyrell lifestyle
Video productions with models, mainly filmed in Berlin. Tyrell lifestyle and design. Travel video reports capturing authentic journeys, all tailored for the Tyrell Instagram channel.
TYrell FX
The Tyrell FX series masterfully blends lightweight design, 20" wheels, and outstanding ride dynamics—perfect for discerning cyclists. The versatile FXα entry-level model is ideal for both everyday riding and sporty adventures, with optional upgrades available for a more personalized experience. At the top of the range, the FX model delivers peak performance, featuring a carbon fork, ultra-stiff frame, and components inspired by high-end road bikes.
“Looks like a Brompton on steroids.”
