the bike
Side of Life
Cycling is in my DNA. I started out as a bike courier, went on to co-found a bike tech start-up, and have since led diverse projects across the cycling industry—ranging from tourism initiatives to brand development and content production. I’ve directed photo and film campaigns that influence how cycling is experienced, perceived, and communicated.
Cargobike.Jetzt
Cargobike.Jetzt is a transportation agency specialized on cargo bikes, project developer & and initiator of several formats such as the Cargobike Roadshow, the National Cycle Logistics Conference and many more.
Tyrell Bikes
Video production for the pilot project Flottes Gewerbe—promoting cargo bikes as a smart, sustainable solution for local businesses.
City of Aachen
Milara
Milara stands for 'MiniLastenRad(mini cargo bike)' — a concept born from the vision of Berlin-based industrial designer Benjamin Drossel. Designed as a nimble and versatile alternative to traditional cargo bikes, Milara reflects a new approach to urban mobility. Thoughtfully developed in Berlin, the bike is produced in Europe, combining local innovation with high-quality manufacturing.
#product_photography #video
Turbo cargo bike for commercial use.
Max&Mäleon with rhino
cargobikes, Kids and vacation
This is what modern road trips can look like: Once designed for quick city errands and as a car alternative for families, the cargo bike has become a staple of urban life. Now it’s time to rethink family travel—and explore the potential of cargo bikes beyond city limits, into the countryside.
MORE Cargobike from Berlin are specialists in all aspects of cargo bikes. As authorized Riese & Müller dealers, they also develop their own custom solutions to broaden the range of applications for modern e-cargo bikes. Their flagship model, the'IDIT' built-up, represents the pinnacle of their in-house portfolio.
#product_photography #video
More Cargobike
Bike Courier
Calendar
This EU-funded initiative took shape during my time as a bicycle courier—a personal calendar project inspired by everyday encounters on the street. Each image tells a creative story, going well beyond clichés of scantily clad couriers on flashy bikes. Over 1,000 copies were printed and distributed to clients—offering a fresh, artistic perspective from within the courier scene.
GROADS
GROADS stands for Gravel Roads—a love letter to the wild, the mystical, and the quietly beautiful places waiting to be (re)discovered. This ongoing photo series follows gravel and bikepacking journeys, starting at the edges of Berlin and sometimes wandering far beyond. Because life, after all, is a beautiful ride.
